Sinopsis completa LEADING DIGITAL: TURNING TECHNOLOGY INTO BUSINESS TRANSFORMATION y descripción
Become a digital master, no matter what business you're in.
If you think the phrase "go digital" is only relevant to industries like technology, media and entertainment, think again.
In fact, mobile, analytics, social media, sensors and cloud computing have already radically changed the entire business landscape as we know it, including its industry.
The problem is that most digital business accounts focus on Silicon Valley stars and technology start-ups.
But what about the other 90 percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital technology to gain strategic advantage.
They illuminate the principles and practices that lead to a successful digital transformation.
Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike and Pernod Ricard, the book shows what it takes to become a Digital Master.
Explains the successful transformation in a clear framework and in two parts: where to invest in digital capabilities and how to lead the transformation.
Inside these places, you'll learn:
How to best engage with your customers, How to digitally improve operations, How to create a digital vision and How to govern your digital activities.
The book also includes an extensive step-by-step transformation manual for leaders to follow.
"Leading Digital" is the must-have guide to help your organization survive and thrive in the new digitally driven global economy.