Sinopsis completa LA RECUPERACION DE LA CONFIANZA: CASOS DE ESTUDIO SOBRE LA GESTIO N DE LA REPUTACION DE LAS EMPRESAS ESPAÑOLAS y descripción
At a time when, in the aftermath of the crisis, we are seeing signs of the onset of the crisis.
economic recovery, it is necessary to review the way in which companies manage their business.
their business and define what those who have opted to maintain their business have done.
the trust of its customers and its main stakeholders.
Restoring Confidence, Presents Several Case Studies of Companies
who during the crisis have decided to manage their reputation and intangibles.
as a way to further strengthen and maintain this trust.
The cases collected in the book are representative of the main sectors of the economy.
Spanish economy (banking, technology, telecommunications, insurance, energy...)
distribution and consultancy) and the different projects that have helped to improve the
these companies to generate value.
In all cases, it is a question of combining the research approach and the vision of the
professional practice with the aim of finding a suitable horizon for recovery.
This book is the result of the work of a group of specialists in reputation and
management of intangibles belonging to the firm Villafañe & Asociados Consultores:
Claudina Caramuti, Elena Carreras, Elena de Andrés, Carmen Dato, Lissette
Horta, María Rubiños, Sandra Sotillo and Justo Villafañe.