Sinopsis completa HOW GOOGLE WORKS y descripción
Both Eric Schmidt and Jonathan Rosenberg came to Google as experienced Silicon Valley business executives, but over the course of a decade they came to see the wisdom of coach John Wooden's observation that "it's what you learn after you know everything that counts.
As they helped Google move from a young company to a global icon, they relearned everything they knew about management.
How Google works is the sum of those experiences that is distilled into a fun and easy-to-read manual on corporate culture, strategy, talent, decision making, communication, innovation and how to deal with interruptions.
The authors explain how the confluence of three seismic changes - the Internet, mobile telephony and cloud computing - has shifted the balance of power from businesses to consumers.
The companies that will thrive in this ever-changing landscape will be those that create superior products and attract a new generation of multi-faceted employees that the authors call "smart creatives.
The management maxims ("Consensus requires dissension", "The rascals in exile but fighting for divas", "Think 10X, not 10%") are illustrated with anecdotes from Google's corporate history that had not previously been published.
In 2010, Eric and I created an internal class for Google administrators," says Rosenberg.
All the slides in the class said 'Google confidential' until an employee suggested that we keep the spirit of openness and share it with the world.
This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.